A fitness and wellness mobile app with a passionate monthly user base of 5,000+
Increased by 51%
Retention Rate
Reduced by 68%
Churn Rate
From 1,241 to 2,543
Daily Active Users

Project Summary

Redesign the app to follow UX best practices and current design trends. In the app users need to track their macros, weight, and activity. They also need to manually update these metrics, see their progress over time, as well as be able to engage with their coach.

Our goal was to double DAU and decrease attrition.

Project Details

Team :

Design Lead
(worked with CEO, Engineering Dir., Support Dir.)

Duration :

3 months

Tools :

Figma

Solution

We provides a dynamic work alignment for being be the best organization in a hassle-free environment to work It increases the count and quality of visitors to a website by improving grade in the algorithmic search results.

Printer took a galley of type and scrambled it to type specimen book. It has survived .

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Fidelity Concepts

Competitive analysis is a key aspect when in the beginning stages of an SEO campaign. Far too often, I see organizations skip this important step and get right into keyword mapping, optimizing content, or link building.

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1. Lоw Fidelity

We split up to create our own low-fidelity concepts to generate as many unique ideas as possible and disregarded.

02. Medium Fidelity

Be at the top of google page search by its powerful and incredible Search Engine Optimization technique

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03. High Fidelity

Know about your company level in market with a perfect & precise market monitoring the system which is deal with social media strategy.

Primary Challenges

1. Helpful data could be hard to find and interpret
2. Poor self service and UX led to a high amount of support calls
3. Frequently repeated tasks were often cumbersome and confusing leading to attrition and low engagement
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Competitive Analysis

Before starting any redesign activities I also wanted to conduct some competitive analysis to see what we could learn from other large players in the space.

User Personas

I worked with product to define two personas we could reference throughout the project.

Anita

Casual User

"I just want to keep track of my basic healthy stats and body conditions."

GOALS

Take small steps to lose or maintain weight and stay fit.

FRUSTRATIONS

Dislikes exercise
Needs reminders to eat healthier
Can't keep track of progress

Bill

Enthusiast

"I love going to the gym and my fitness is one of my top priorities."

GOALS

Improve workout quality and intensity over time for professional training.

FRUSTRATIONS

Trouble fitting work-out times between busy schedules
Unsure if he/she is making actual gains

User Flow for Bill

I interviewed several customers on how they interacted with their Nike Fuelbands or similar devices to create a user flow for Bill. This helped us understand when and how Bill preferred to engage with his wearable and the accompanying app and helped us when it came to designing the app's workflow and prioritizing features.

Design System and Style

We created a design system that would not only build the consistency but also save time for the client as they build new features. This will improve the overall process and experience for the website.

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Early Sketch Collaboration

Now having a solid understanding of the user's needs I started exploring some solutions with low-fidelity sketches. I had a list of the most important KPIs users wanted to reference on most screens, ideas for a simpler app nav, and how to keep access to their personal coach always available.

Design System Examples

I created a small design system to make sure the app was consistent and accessible. I worked with the product and engineering teams to implement and adopt the new components to help reduce time and cost for future redesign projects as well.

Final Screens

Some highlights are: improved affordances throughout, a cleaner and simpler bottom nav, better charting and data visualizations, top KPIs more clearly called out, and the ability to chat with your coach from any screen.

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Home

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Plan & Pricing

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Career

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Blog

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Integration

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Contact Us

Measuring and Validating Designs

We conducted moderated research with internal services and support staff who well understood end user pain points and frustrations.

Discoverability was greatly increased on how to use the app and find the right data.

Direct customer quote "I'm so happy that I can add macros from the main screen now!"

Users were excited about the UI updates but also had a positive response to UX issues we solved for and the reduction of friction on the most common workflows.

Users felt that the visuals and data were much clearer and more useful.

Results and Reflection

Key Results

Retention Rate: Increased by 51%

Churn rate: Reduced by 68%

Daily Active Users: From 1,241 to 2,543

I'm proud of the work that we did on this application. We took a very dated app with a disjointed and inefficient experience and measurably improved it. With clearer data and simpler and easier workflows we've enabled our users to reach their health goals more easily.