Redesign the app to follow UX best practices and current design trends. In the app users need to track their macros, weight, and activity. They also need to manually update these metrics, see their progress over time, as well as be able to engage with their coach.
Our goal was to double DAU and decrease attrition.
(worked with CEO, Engineering Dir., Support Dir.)
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To better understand the current state and where gaps and inconsistencies existed I performed an design analysis of each screen.
Before starting any redesign activities I also wanted to conduct some competitive analysis to see what we could learn from other large players in the space.
I worked with product to define two personas we could reference throughout the project.
"I just want to keep track of my basic healthy stats and body conditions."
Take small steps to lose or maintain weight and stay fit.
Needs reminders to eat healthier
Can't keep track of progress
"I love going to the gym and my fitness is one of my top priorities."
Improve workout quality and intensity over time for professional training.
Trouble fitting work-out times between busy schedules
Unsure if he/she is making actual gains
I interviewed several customers on how they interacted with their Nike Fuelbands or similar devices to create a user flow for Bill. This helped us understand when and how Bill preferred to engage with his wearable and the accompanying app and helped us when it came to designing the app's workflow and prioritizing features.
We created a design system that would not only build the consistency but also save time for the client as they build new features. This will improve the overall process and experience for the website.
Now having a solid understanding of the user's needs I started exploring some solutions with low-fidelity sketches. I had a list of the most important KPIs users wanted to reference on most screens, ideas for a simpler app nav, and how to keep access to their personal coach always available.
I created a small design system to make sure the app was consistent and accessible. I worked with the product and engineering teams to implement and adopt the new components to help reduce time and cost for future redesign projects as well.
Some highlights are: improved affordances throughout, a cleaner and simpler bottom nav, better charting and data visualizations, top KPIs more clearly called out, and the ability to chat with your coach from any screen.
We conducted moderated research with internal services and support staff who well understood end user pain points and frustrations.
Discoverability was greatly increased on how to use the app and find the right data.
Direct customer quote "I'm so happy that I can add macros from the main screen now!"
Users were excited about the UI updates but also had a positive response to UX issues we solved for and the reduction of friction on the most common workflows.
Users felt that the visuals and data were much clearer and more useful.
Retention Rate: Increased by 51%
Churn rate: Reduced by 68%
Daily Active Users: From 1,241 to 2,543
I'm proud of the work that we did on this application. We took a very dated app with a disjointed and inefficient experience and measurably improved it. With clearer data and simpler and easier workflows we've enabled our users to reach their health goals more easily.