Project type
Company
Location
Industry
Role
Timeline
Where do we start?
The Hub’s home page is “cluttered,” “too much,” and “overwhelming”
RECOMMENDATIONS
- Consider an audit of the most visited policies/documents and make them readily available
- Use IA analysis to define the content the associate needs then focus on wants
Navigation
The navigation is overwhelming and confusing but I have to use it because search doesn't really work.
V. Schenk
Sales Associate
Homepage
I pretty much ignore everything on this page and just use a couple of shortcuts because everything is outdated and rarely applies to me.
M. Hewson
Director of Customer Service
Lack of personalization
The Hub seems overly focused on HQ. I want to see information that's personalized to me and more specific to my location and/or department.
S. Fischer
Remote Manager
Homepage
There's always so much content on the homepage but a lot is outdated. Sometimes I just want to find to watch the recording of the last all hands and can't.
C. Barry
Senior Marketing Designer
Search
I find The HUB generally confusing and hard to navigate so I use Search but it usually doesn't work the way I expect or results I get are not current and I just end up contacting support or have my manager find what I was looking for.
R. Brewer
Lead Designer
What did we learn?
Redesign Homepage and Nav
The overall feelings from users is that navigation and the home page are cluttered, confusing, and overwhelming leading to lack engagement and excessive support calls.
Fix Search
How Search worked simply didn't match users' expectations. We need to make this match current best-in-class experiences and do a full content audit to remove stale information from our help articles and resources.
Personalize the HUB experience for users
Users expect the experience to be more personalized and see information on their home page, and other pages, be customized to their role, location, and business unit. Users want to log in and see relevant information as soon as possible.
Early FigJam Collaboration with UX, Product, and Engineering
Final Screens
We conducted unmoderated research using UserTesting.com with a subset of our previous participants in the generative research study.
Homepage highlights:
- Overall feedback was positive with words like "simple", "clean", and "easy to use" used
- New shortcuts section was well received and users liked the customizability
- Don't rename any of the shortcuts as it's confusing
Search highlights:
- Add being able to filter by category
- Was positively received as much more usable but also technically more functional
This project was difficult to lead at times as there were product owners who didn't know what they really wanted and hadn't led a project like this before. This required patience and a fair amount of leadership on my part as UX to help guide and shape the requirements and goals of the project as it progressed.
Site traffic: Increased by +35%
Use of search decreased by over 40% because the site was that much easier to navigate
Was selected out of over 600 nominees to receive an award for our work and impact
User quote
Feedback from HR stakeholder
Feedback from my manager